Cosmopolitan and vibrant …

… yet smart and eco-minded, Hamburg offers visitors a unique experience. Germany’s second largest city has long served Northern Europe as gateway to the world. Today it is at the height of its transformation into an exciting metropolis where modern life is merged with century-long tradition.

Thanks to its rich Hanseatic legacy Hamburg has the business vibe as well as the infrastructure to empower innovation in technology and urban development. Like a kaleidoscope the city unfolds its many charms across a colourful spectrum of classic culture, contemporary art, dazzling entertainment, food for every taste and fashion from luxury to independent labels. Rising above the waves of the Elbe river, at the crossroads between UNESCO World Heritage Site Speicherstadt and the newly built HafenCity, the Elbphilharmonie has become symbolic of Hamburg’s forward-looking spirit.

Local Flavour

When it comes to food, fun and entertainment Hamburg leaves visitors spoilt for choice. Lovers of local and international cuisine are served in style – from dockside bars around Fish Market to fine dining further down the banks of the Elbe river to countless eateries in the heart of the city. After hours the party continues throughout the clubs and cultural venues of the legendary Reeperbahn and beyond.

© | Timo Sommer, Lee Maas
© | Stefan Groenveld

Shopping Metropolis

For many people the hunt for beautiful things is a real passion – and Hamburg’s fantastic shops give them the chance to indulge that passion to the full. From traditional department stores, glittering glass arcades and fine boutiques to designer stores, specialist retailers and a plethora of flea and antiques markets, there is something here for all tastes, requirements and wallets.

© | Sven Schwarze
© | Sven Schwarze

Metropolis of Culture

Culture from Hamburg hits the right notes – and they ring out far and wide. The North German city has a longstanding reputation as a leading centre for dance, music and theatre, with only New York and London beating it to the position of the world’s most successful city of musical theatre. It is not just the city’s many thrilling musical productions that are making waves, the Hamburg State Opera, Laeiszhalle, Thalia Theatre and Deutsches Schauspielhaus theatre also offer outstanding cultural experiences.

© | Stage Company
© | Christian Spahrbier

Maritime Beauty

What distinguishes Hamburg from other waterfront cities is a lacework of waterways that shape most of its metropolitan area. Ships and bridges set the scene, starting from the harbour along numerous rivers and canals some of which flow into the two Alster lakes, presenting scenic views to be enjoyed anytime day or night.

© | Geheimtipp Hamburg
© | Jörg Modrow